The Myth of the Marketing
When I first started out as a Marketing Manager for a 500 person organization, I realized something very, very early: everyone’s a gosh darn marketer.
Okay, that’s the PG version of EAGDM; I’ll let you use your imagination to figure out what I really call it. But whatever we call it, one thing that marketing professionals, copywriters and graphic designers always come head to head with is EAGDM. Simply, in almost every organization, from the front line employee to the CEO, someone else “knows” precisely what marketing strategy will work and is more than glad to share it with you.
Yes! And it's really annoying!!!!!!!
it IS annoying – i AGREE!